An Iranian shopkeeper has gone viral on social media because of his striking resemblance to Israeli Prime Minister Benjamin Netanyahu. However, what initially brought him unexpected attention has also created an embarrassing situation, with some social media users mocking him and calling for a boycott of his shop.

The man, who sells nuts, sweets and dried fruits in Tehran, became an online sensation after a nine-second video of him spread across social media platforms.

The short clip shows the shopkeeper sitting behind a weighing machine inside his store. Many viewers were surprised by the resemblance between his facial features and those of Netanyahu, prompting a wave of jokes, comments and online discussions.

Nine-second video sparks viral attention

Following the video's circulation, users began sharing screenshots and discussing the shopkeeper's appearance. Some reportedly tried to identify the location of his store, while others jokingly expressed interest in buying products directly from what they called the shop of the "Iranian Netanyahu".

According to a report by Albanian media outlet Gazeta Panorama, the video quickly attracted attention and turned the ordinary Tehran businessman into an unexpected social media personality.

Calls to boycott the shop

However, the online reaction has not been entirely positive. Amid ongoing political tensions between Iran and Israel, some social media users have called for a boycott of the shop because of the owner's resemblance to Netanyahu.

The shopkeeper has reportedly become the target of jokes and criticism despite no information suggesting that he is involved in any political activity.

His unexpected resemblance to the Israeli leader has therefore brought him unwanted attention and placed his business in an uncomfortable position.

Viral fame creates business concerns

While becoming popular online can be an opportunity for many people, the experience appears to have brought mixed consequences for the Tehran shopkeeper.

On one hand, his appearance has sparked curiosity and amusement among social media users. On the other, calls to boycott his business could affect his ability to operate normally.

The incident highlights how quickly an ordinary person can become the centre of online attention, sometimes facing unexpected consequences simply because of their appearance.