Across the country
Eight divisions, sixty-four districts and every thana below them — our readers are wherever the news comes from.
Advertising
Advertise with The Mirror Bangla
Put your message in front of the readers The Mirror Bangla's front page opens for every day. Right beside the lead story, between the category blocks or down the right-hand column — choose from twenty-eight slots in all.
On the map below, the green boxes are the advertising slots, and each one carries its name and its size.
Why The Mirror Bangla
Readers abroad
Bangla readers living outside the country see the same page, on the same day.
Mobile first
Our pages are laid out for the small screen first, so a banner reaches readers there first too.
In every section
From politics to sport, entertainment to video — in the very section whose readers you want to reach.
Where the ads go
The picture is the whole front page, from top to bottom. The grey boxes are news — photos, headlines, lists — and the green boxes are the advertising slots. Each green box carries that slot's name and its size in pixels.
The slots fall into four families by size. Choose the one that suits you from the list below; the full list follows it.
Billboard — 970 × 90
Five slots, across the full width of the page.
Leaderboard — 728 × 90
Five slots, between the category blocks.
Sidebar — 300 × 250
Eleven slots, down the right-hand column.
In the content
Seven slots, among the news cards themselves.
Every advertising slot
The front page has 28 advertising slots in all. The names below are the ones a booking is made against, so writing the name when you get in touch is the quickest way.
Billboard — 970 × 90 pixels
Super Premium Top
At the very top of the page, above the masthead — the first thing seen on arrival.
Top Position - T1
Right under the menu bar, before the lead stories begin.
Home Premium
After the lead stories, before the video band.
Home Premium 2
After the video band, before the opinion and latest blocks.
Home Premium 3
After the opinion block, before the category news begins.
Leaderboard — 728 × 90 pixels
Home Leaderboard 1
Under the first category block.
Home Leaderboard 2
Under the second category block.
Home Leaderboard 3
Under the third category block.
Home Leaderboard 4
Under the fourth category block.
Home Leaderboard 5
Under the fifth category block, towards the end of the page.
Sidebar — 300 × 250 pixels
The right-hand column’s slots run down beside the page, so the further a reader scrolls, the more new advertisements come into view. Sidebar Top - RS1 is the one exception in this family — it is 320 × 100.
Sidebar Top - RS1
At the very top of the right-hand column. 320 × 100 pixels.
Sidebar 2
Under the video card, the right-hand column’s second slot.
Sidebar 3
Level with the start of the category news.
Sidebar 4
Right under Sidebar 3.
Sidebar 5
Halfway down the right-hand column.
Sidebar 6
Right under Sidebar 5.
Sidebar 7
Level with the second leaderboard.
Sidebar 8
Right under Sidebar 7.
Sidebar 9
Level with the third leaderboard.
Sidebar 10
Right under Sidebar 9.
Sidebar 11
At the foot of the right-hand column, at the end of the page.
In the content
These slots sit inside the rows of news cards, so they are seen while the reader is reading the news. Each one is a different size.
Lead Premium
234 × 60 — right beside the lead story’s card.
Selected Premium
300 × 100 — in the middle of the selected news column.
Show Premium
180 × 150 — inside the lead block’s row of cards.
Video Premium
300 × 250 — as a card inside the video band’s slider.
Latest Tab Premium
320 × 50 — in the middle of the latest news list.
Opinion Pool Premium
320 × 50 — under the opinion and poll cards.
Selected Category Premium
200 × 200 — inside the selected category’s row of cards.
Booking and terms
File type and size
Banners may be sent as JPG, PNG, WebP or GIF.
- A file may be at most 150 kilobytes.
- The size must be exactly the pixels given above; a smaller or larger file stretched to fit looks blurred.
- A still image works best. An animation must not loop more than three times.
- HTML5 and third-party tags are not accepted for now.
What to send
Everything in one email gets it done fastest:
- The banner files, one for each slot.
- The slot's name — for example Home Leaderboard 2 — as it is written on this page.
- The full link a reader goes to when they click.
- The date it starts and how many days it runs.
- The organisation's name, and one person's name and number, for the bill and for contact.
Booking and deadlines
A slot booked first is given first.
- With the files and link in hand at least three working days before the campaign starts, the banner goes up on the day booked.
- To change a banner during a campaign, send the new file; it is changed the next day.
- A booking must be cancelled before its start date.
Advertisements we do not accept
To protect our editorial independence and our readers' trust, some advertisements are turned away:
- Anything in conflict with the laws of the country.
- False or exaggerated claims, particularly about health or financial returns.
- Anything demeaning about religion, ethnicity, gender or occupation.
- Advertisements dressed up as news, which a reader could mistake for a report.
The decision to turn an advertisement away is the editorial desk's, and any money paid in advance is then refunded.
Rates and payment
Rates depend on the slot and how long it runs, so the full rate card is sent on request.
- Write to the address below for the rate card; a reply usually goes out the same working day.
- A package rate applies to a long run or several slots taken together.
- Billing and payment terms are confirmed in writing at the time of booking.
For any question, write to ads@themirrorbangla.com.